Notice the peacock on the packaging? It is there to show that this fragrance has a 'noble' quality to it.
Peacocks are very highly regarded in Indian culture, and the ancient Chinese also believed the peacock was a lucky bird.
Sandalwood is also regarded as a spiritually significant scent in India, whilst in ancient China it was a scent often reserved for the royals and nobility. Sandalwood is also said to encourage wealth.
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